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Version: 1.4.1

Version 1.3.1

New features​

Automated content multi-packaging

In this version of B2B CRM, you can transfer the whole process of content creation for each of your company's products to the SimpleOne platform and connect the content to responsible sales directions, customer pains and recognition ladder transition problems. There is a new Content Task table that combines the source data described above in the content production tasks to comply with the marketing strategy of your company.

Besides, this version includes the demo data for the new tables and an extension for the demo data created in the previous versions.

Marketing messages

Now you can create a marketing message – the key idea about the product that you intend to communicate to different target audiences to achieve marketing and business goals. You can organize and track progress of its implementation on different platforms taking into account such parameters, as the website type, content format, target audience, related recognition ladder transition problem.

A marketing message can be connected to:

  • a product
  • customer problems related to the selected product
  • recognition ladder transition problem – a record of the new table Recognition Ladder Transition Problem
  • the sales directions responsible for publishing the content
  • the content and differentiator records

You can track all connections in the related lists on the forms of the tables mentioned above.

Content tasks

The new Content Tasks table contains task records for each format and modality in which you plan to publish the content.

Use it to customize:

  • Content Packages – content tasks adapted for specific languages and target audiences.
  • Content Formats – ways to organize and present information, such as: an article, case study, or interview.
  • Modalities – new table records that you can use to specify the target perception channel for interpretation of the marketing message, for example: text, video, photo, audio, stream, application.

For more information, read Content Management.

Improvements​

Demo data for the new tables:

  1. Content Format (crm_content_format)
  2. Content Task (crm_content_task)
  3. Modality Type (crm_modality_type)
  4. Content Package (crm_content_package)
  5. Content Language (crm_content_language)
  6. Target Audience (crm_target_audience)
  7. Marketing Message (crm_marketing_message)
  8. Recognition Ladder Transition Problem (crm_transition_problem)

Updated demo data for the tables:

  1. Content (crm_content)
  2. Differentiator (crm_differentiator)
  3. Pain (crm_pain)
  4. Content distribution channel (crm_content_distribution_channel)
  5. Publication (crm_publication)
  6. Selling Direction Board (crm_selling_direction_board)

For more information on demo data updates in this version, read the documentation.