Customer Companies

You can create potential customer companies to connect them to the leads, opportunities, and contacts of representatives from these companies. By default, only active companies are displayed in the list interface.

Create a customer company

---

tip

Role required: crm_marketeer, crm_admin, crm_sales, crm_manager. Only crm_admin can edit existing records.

To create a customer company, complete the steps below:

1. Navigate to CRM → Sales → Customer Companies.
2. Click New and fill in the fields.
3. Click Save or Save and exit to apply the changes.

Customer Company form fields

General

Field	Mandatory	Description
Name	Y	Add the title of the company.
Relationship type	Y	Specify the relationship type between your company and the company you are creating. Available options: Client Media Competitor Other
Class	N	Specify the company class. Available options: Internal Customer Manufacturer Service provider Service partner Prospective customer
Main contact	N	Specify the main contact of the customer company.
Website	Y	Specify the URL to the company website.
TIN	Y	Specify the company's TIN. The value must contain 9, 10 or 12 digits.
Category	N	Select the company category. Available options: A B C D
Email	N	Specify the email of the company.
Phone	N	Specify the phone number of the company.
Location (city)	N	Specify the company's location.
Industry	N	Specify the company's industry.
Parent company	N	Specify a parent company.
Account manager	N	Specify the account manager responsible for the communication with the company.
Description	N	Add a description of the company.

Responsible

Field	Mandatory	Description
Responsibility	N	An employee responsible for the interaction with the company. The field is filled in automatically with the employee who created the record. After saving the record, you can add more responsible employees of the same sales direction as the one of the record creator.

Documents

Field	Mandatory	Description
Link to document folder	N	Create or Open a document folder for this company in SharePoint. If the SharePoint connection is not configured, use the Attachment widget to add the company documents.

The form contains the Activity Feed widget. Only users with the crm_marketeer, crm_admin, crm_sales, crm_manager roles can leave comments there.

The record contains the following related lists:

• Customer Contacts
• Opportunities
• Certificates
• Marketing Lists
• Leads
• Tasks
• Duplicate Companies – the list of companies merged with the current record and deactivated as duplicates. The list is only visible to the users with the crm_manager, crm_read_admin, crm_admin and admin roles if there is at least one completed merge.

Navigate to CRM → Sales → Customer Companies to see previously created customer companies. Open the Customer Company record to manage it. The actions available for the existing customer companies:

• Add to marketing list – click to add the company to the marketing list. The action is only available for the crm_sales, crm_manager roles.
• Deactivate / Activate – click to change the company's Active parameter. Inactive customer companies are hidden from the default list view and cannot be added to the marketing list. The action is available for the crm_manager role.
• Merge duplicates – the UI action is located in the burger menu of active records and available to the users with the crm_manager, crm_admin, admin roles. Click it to open the Merge duplicates modal window where you can select the company records to merge with the current record and deactivate them as a result. Find more information in this article.

Merge duplicates

---

tip

Roles required: crm_manager, crm_admin, admin.

Merge company records in case of their legal merge or accidental creation of duplicate records (for instance, during the import). To do so, open the master company form (it must be active) and in the burger menu click Merge duplicates to open the modal window of the same name:

The list of possible Duplicate companies is filtered automatically to display active companies that match at least one of the following criteria:

• The company name corresponds to the current company Name without the organizational and legal form.
• The TIN is equal to the current company's TIN.
• The website contains the current company Email domain.

Click Merge to complete the merge. As a result:

• The duplicate records are deactivated.

• If the master company had empty fields that were completed in duplicates, these values are copied to the master company. If there is more than one such duplicate, the values from the latest updated duplicates are copied to the master company.

• The duplicate company is replaced with the master company if the duplicate was specified in:

  • The Potential customer, Competitors fields of opportunities.
  • The Existing company, Competitors fields of leads.
  • The Company field of certificates. The Specialist field contains the contact (active or inactive) that has the master company specified in the Company field after the merge.
  • The Company field of the Marketing List to Company table records.
  • The Partner field of partnership agreements.

• The duplicate companies' contacts are bound to the master company according to the rules.

  Rules of contact merging

  If there is no contact with such a phone number and email in the master company, the value of the Company field for the contact is changed to the master company. In other cases, the result depends on whether the master and duplicate company contacts have an account in the system and if it is active.

  The contact in the master company has	The contact in the duplicate has	Action done to the master company contact	Action done to the duplicate company contact
  An active account	An active account	-	The value of the Company field is replaced with the master company
  An active account	An inactive account, no account	-	The value of the Company field is replaced with the master company Deactivation
  An inactive account	An active account	Deactivation	The value of the Company field is replaced with the master company
  An inactive account	An inactive account, no account	-	The value of the Company field is replaced with the master company Deactivation
  No account	An active account, an inactive account	Deactivation	The value of the Company field is replaced with the master company
  No account	No account	-	The value of the Company field is replaced with the master company Deactivation

• A record is added to the Duplicate Companies Log table for each merged duplicate. The agent interface users cannot manually create records of this table. New records can only be added to the table when a merge is completed on the customer company form. All Duplicate Companies Log form fields are read-only.

Duplicate Companies Log form fields

General

Field	Mandatory	Description
Master company	Y	The master company that the duplicate was merged with.
Duplicate company	Y	The duplicate that was deactivated and the records of which were bound to the master company.
State	N	The current state of the merge. Possible options: Completed – the merge is completed, the duplicate is deactivated, and the merged records are bound to the master company. Canceled – the state exists but its logic will be added in the future releases.

Merged Records

Field	Mandatory	Description
Contacts	N	The duplicate company contacts bound to the master company.
Tasks	N	The duplicate company CRM tasks bound to the master company.
Leads	N	The duplicate company leads bound to the master company.
Certificates	N	The duplicate company certificates bound to the master company.
Marketing lists	N	The duplicate company marketing lists bound to the master company.
Opportunities	N	The duplicate company opportunities bound to the master company.